Healthcare marketing is changing rapidly.
The question is, are you prepared for 2020? And do you have the tools you need to get ahead of the pack next year?
Staying up to date with the latest marketing tools will save you time and make sure you stay ahead of the curve in the industry. The times are long gone where you can solve your healthcare marketing challenges all by yourself.
As a healthcare marketer, you have to analyze what your customers are saying, where they say it, and how they feel about your brand messaging. Plus, you have to make sure you’re optimizing your efforts so you get the most out of every campaign.
Here are 5 marketing tools you can use to make sure you get ahead in the healthcare industry in 2020.
1.All-In-One: HubSpot Marketing
With a variety of tools, HubSpot can help you grow no matter what stage your healthcare business is at.
They have several tools for free. To capture new leads, you can use their popup forms, web forms, and even live chat software. You can also send your email marketing campaigns through the free CRM where you can analyze all data points and track visitor behavior on your website.
If you expand into HubSpot’s paid services, you can really dive deep into marketing automation.
As an all-in-one solution, HubSpot lets you manage your content, social media, track your emails, connect your leads all in one place, making it one of the top marketing tools to use in 2020.
Price: Free to $3,200/month (depending on your plan)
2. Ad Optimizer: Needls
If you do Facebook and Instagram ads, you’ll want to start using Needls. It’s a digital marketing tool that helps you manage your ads on these two platforms.
Needls analyzes social media conversations 24/7 and determines the right audiences for your ads based on the results. This is a great way to automatically provide value for your potential customers. It sends Facebook and Instagram ads for the products and services they need when they need them.
It uses a 3-step process to optimize your ads:
- It creates ads based on the information you input about your business.
- It monitors ads in real-time.
- It continuously optimizes ad content to make them more effective over time.
Price: Plans start at $100/month
3.Social Media Content Organizer: Kontentino
Kontentino is an intuitive social media content calendar.
It lets you:
● Organize and combine all social media posts in one place
● Preview them before posting
● Schedule posts for different social media channels
● Tag pages in posts
Price: Kontentino starts at $10/month
4.Project Streamliner: Asana
Asana isn’t explicitly a marketing tool, but it is one of the best marketing tools if you manage a team or need a simple way to organize your marketing projects.
It’s a workflow management system with an easy-to-use interface to streamline each step of a project, from goal to completion.
Price: Free to $19.99/month
5.Email Marketing Solution: MailChimp
Email is still the number one marketing channel with an average ROI of $44 for every $1 spent. In 2020, it will only be more important for professionals in healthcare marketing to hone in on their email strategy.
MailChimp is an email service provider that allows you to create and automate email campaigns to engage with leads, nurture new customers, and generate revenue.
Price: Free to $199/month