The Share Moving Media blog is the ultimate marketing resource for healthcare contracting professionals, such as medical suppliers, manufacturers, and distributors. Our goal is always to help you increase your customer market share through value-added content and opportunities for increased visibility and brand awareness.
Your feedback is important to us. If there’s a topic you’d like to see covered here, let us know. Meanwhile, be sure to subscribe, so you don’t miss important content that can show you how to create ideal customer relationships, boost revenue, and increase your authority in the field.
Healthcare Industry Challenges
A new world
At Share Moving Media, we believe now is the perfect time to launch our new blog series. Healthcare industry challenges have perhaps never been greater than in the last six months. However, we see this time as a window for rethinking business practices and creating new methods for addressing customer needs.
You’ve no doubt experienced some of the hurdles brought on by the novel coronavirus and the ensuing COVID-19 pandemic:
- Supply chain disruptions at all levels for equipment, pharmaceuticals, raw ingredients, and materials
- Supply/demand imbalances, shortages, and allocations
- Increased marketplace competition in some sectors
- Abrupt price changes and quality control issues
- Development of nontraditional distribution pathways
- Formation of government consortiums
- Reallocation of medical and support staff, as well as budgets
- Timeline shifts for mergers, acquisitions, and reorganizations
- Stock market volatility and unpredictability
- Shift from B2B to B2C selling and vice versa
- Expanded focus on COVID, PPE, and vaccines
- Decrease in non-emergent medical care
- Implementation of telemedicine for routine care
- Reduced onsite personnel and more remote work
- Customer workplace visitation restrictions
- Retail outlet closures and an increase in online business
- Academic institution shutdowns
- Patient loss of insurance coverage with unemployment
The healthcare industry as a whole has been reeling since the start of 2020. While the remainder of this year may seem shrouded in mystery, many companies are starting to see the fog clear. We want to assist you in developing marketing strategies moving forward, to the degree we are all able to plan for the future. Therefore, we will be addressing these challenges and much more in upcoming blog posts.
Introduction to Share Moving Media
Our publications and services
For readers not yet familiar with Share Moving Media, we are a full-service media and content company dedicated to medical providers, manufacturers, and distributors. Through our associations, educational services, and publications, we provide news, information, and brand visibility via advertising and sponsored content.
Our high-quality content includes:
- Articles
- Blog posts
- Ebooks
- Videos
- Webinars
- Podcasts
- Graphics
We produce multiple publications in the healthcare contracting vertical. You may already be familiar with Repertoire, our magazine for the healthcare distribution channel focusing on physician offices, hospitals, surgery centers, and long-term care institutions. We also publish The Journal of Healthcare Contracting for healthcare supply professionals. This popular publication features content for healthcare systems and facilities, manufacturers, suppliers, distributors, and group purchasing organizations.
Pillars of our mission
We’re confident that Share Moving Media stands out from other healthcare contracting media companies by virtue of our three mission pillars:
- To provide and promote marketing excellence in healthcare
- To enhance healthcare brand communications via storytelling and unique case studies
- To use persona-based marketing to help clients finetune consumer demographics and to identify and address evolving industry demands
Healthcare Contracting Help Where You Need It
How our blog will elevate your business
Whether you’re a small niche supplier or an integrated delivery network, our blog will help you take your business to the next level. In future posts, we’ll be discussing diverse topics in the industry, such as:
- Contract management software
- Medical device innovation
- Integrated delivery networks
- Equipment purchasing
- Hospital inventory management
- Healthcare marketing analytics
- Brand messaging
- Thought leadership
Through examples and best practices, we want to help you:
- Tell the story of your brand and earn an audience
- Guide your brand through its lifecycle, from launch to customer conversion and retention
- Demonstrate how your products are beneficial
- Evaluate different content forms (blogs, white papers, videos, etc.) to determine which one is right for your varying needs at any given time
- Develop one-of-a-kind marketing content to set you apart from the competition and to provide invaluable tools for sales staff
- Discover how to use content and advertising together to complement each other
We’ll be talking about health insurance trends, group purchasing, medical distribution, supply chains, sales creativity, and more.
Reach Out to Share Moving Media Today
Interested in how you can start working with Share Moving Media to help your business reach its goals? Contact us today and let us know how we can assist you. And we look forward to welcoming you as a new blog subscriber.